It is a very exciting time in social media and stats are a hot topic. In light of a recent milestone for Google+ surpassing more than 1 billion registered users, now is a perfect time to take a look at the top social networks and what their user numbers are.
In case you missed it, on Tuesday Greg Miernicki released his findings and live graph of Google+ users. The result of an algorithm put together by himself and François Beaufort that revealed the current number of registered users on Google+.
This is huge.
Not only does it show just how rapidly Google+ is growing (as you can track the progress via the live graph) but it proves that Google+ is beginning to close in on Facebook fast. When I first predicted that Google+ would be the dominant social network within 5 years, even I didn’t expect this level of growth.
You can see Greg and François’ work for yourself here. Give it a look and be sure to click on the Explanation in the top right corner of the screen to see exactly how they created this study.
Now, lets see how the top 5 social networks measure up to one another.
The following numbers show how many registered users each of the top 5 social networks has on the books. This is not to be mistaken for how many active users the network has– that is a completely different metric altogether and can generate a good amount of debate (especially for the Google+ Ghost Story tellers).
While active users is where the real test of how successful a social network is, the number of registered users is not to be ignored. This metric can help to understand the market penetration and potential audience reach.
Let’s just talk raw number of registered users.
Facebook: 1.15 Billion
The number 1 social network still has a significant lead on all the others. While most users have grown weary and annoyed with Facebook’s shenanigans, they just can’t seem to break away from the sentimentality. No matter how much people complain about it, Facebook still remains the most used social network on the planet.
*Edit: Facebook states that the 1.15 Billion number actually represents the number of active monthly users.
Google+: 1.01 Billion
From the beginning, Google+ was destined for greatness. Although many might debate me (and have tried) the data thus far has proved my theories right. It was only 9 months ago now that Google+ grabbed the number two spot in the social network race and just look at the growth since then. Incredible.
The team over at Google continues to innovate and create tools that help make social media better for everyone, especially bloggers or anyone who owns a website. My recent experiment with social signals more than proved that.
Twitter: 500 Million
Still one of the hottest social networks around, the 140 character social network continues to grow rapidly. Still the best platform for quick updates and live chats, Twitter is definitely not to be ignored.
Instagram: 150 Million
As a member of the Facebook family, Instagram is doing quite well. They need to be careful though as they’ve made some definite boo-boos in regards to their users’ content rights. Not to mention that they have already announced that they’ll be implementing advertising within Instagram next year.
If they’re not careful, people might realize that Pressgram may be a better option. (Which it is!)
Pinterest: 70 Million
Another very hot network that is growing at a rapid pace is Pinterest. Though I still have yet to completely dive in, it’s has been well documented that this social space has a ton of potential to drive traffic and revenue! Keep a close eye on this one!
What does it all mean?
Now there are still those who will see these stats and want to think up all sorts of wild nonsense about why Google+ is still a ghost town and that these numbers don’t mean anything, blah blah blah. In stead of trying to convince them, just nod your head and smile.
Social media continues to evolve faster than anyone could have predicted. It’s more important than ever to stay on the cutting edge and take charge of your online presence. And whether you’re already a “Big Dog” in social media, or a “puppy” who’s just excited to be here, the possibilities are only limited to your imagination.
So what do you think about all this data? What social network is your favorite? You can leave a comment by clicking here.