Twitter just released its earnings report for Q2 2014. Leading up to this has been a great deal of negative press coverage which made this earnings call all the more important. So how did they do?
Despite all the negative press regarding their corporate diversity problems and all the rumors of stagnant growth, Twitter’s Q2 2014 earnings report turned out to be quite positive.
Here are some highlights according to the official report:
- Average Monthly Active Users (MAUs) were 271 million as of June 30, 2014, an increase of 24% year-over-year.
- Mobile MAUs reached 211 million in the second quarter of 2014, an increase of 29% year-over-year, representing 78% of total MAUs.
- Timeline views reached 173 billion for the second quarter of 2014, an increase of 15% year-over-year.
- Advertising revenue per thousand timeline views reached $1.60 in the second quarter of 2014, an increase of 100% year-over-year.
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So although the stock prices haven’t quite reflected it over the past few months, Twitter has seen a strong year in growth. Both users and revenue is on the up.
In the realm of active monthly users, nobody can argue that Twitter is doing quite well and continuing to expand it’s adoption. My guess is that the recent World Cup series played a big role in a strong quarter for Twitter with record breaking amounts of activity during the final game.
Some Personal Thoughts
Twitter needs to continue to innovate rather than try to replicate. What made Twitter such an addictive platform in the beginning was it’s uniqueness– it was a completely different culture (which developed a unique language) and had different goals that its much larger competitor, Facebook.
The recent changes in Twitter’s profile layouts would lead many to believe that they’re mimicking Facebook. There have been many outcries (as there often is with change) about this and I hope that Twitter has heard these outcries because it doesn’t need to be a slightly different Facebook or Google+ or Snapchat. What Twitter needs to be is an innovative and unique platform that excels at simplicity and ease of use.
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