One of the speakers I was most looking forward to hearing, and meeting in person was Chris Brogan. After getting to chat with him in the networking area before his presentation, I was even more excited to hear what he had prepared for the day.
Before I get into the notes let me just say that it was a joy to meet Chris in person. He was personable, approachable, down-to-earth, and most importantly he knew my name. Not just because he looked at my name badge, Chris actually knew who I was. We’ve interacted via email and on social media a handful of times, but I wouldn’t have expected him to recognize or remember me. To my surprise, he did.
Throughout Chris’ talk, he intermittenly would say “Hi,” to various people in the audience. This was astounding to me. If there’s anyone who understands and values the power of authentic relationships, Chris embodied it fully at SMMW14.
Now, on to the notes…
This is part of the Social Media Marketing World 2014 series. You can catch the rest of the posts in the series here.
Business is about belonging.
It doesn’t matter what tools you’re using.
Own your life. Own your path. [I think it was here that Chris briefly talked about the recent Facebook changes that has a lot of businesses realizing that they need to be building their own platform where they control, rather than building on rented property.]
The Monchu is the media
- monchu = one family
[Go to netflix and look up the movie “Happy”]
5 Stories to Remember to Teach
1. Number 1 story humans need to hear– You are not alone.
- Your buyers want that story; your readers want that story.
2. Yes, that’s normal.
3. I’m here and I will help you.
- Often times we offer people a grocery store when all they need is Chipotle.
4. You are very special.
5. We are a tribe.
- Stop saying, “You guys”.
- You should always talk to your audience in their language.
Make your buyer the hero. Stop telling stories about how you’re the hero and instead tell the stories of how they are the hero.
Make all your media two-way. Allow people to reach out to you directly.
Make your velvet rope worth it. If you’re going to hype up your newsletters, make it really worth while. [Working on this with my Insiders list.]
How to make great media
Do it with passion. If you’re struggling and straining to figure out things to come up with, stop trying to write it.
Kopy and steal everything. [Can’t remember why he used a “k” here.]
Have a frickin’ viewpoint. If you love God and want to talk about it all day, do that. If you are a vegan and want to talk about that all day, do that.
Have your own website.
YouTube is the number 2 search engine in the world– be on it.
Brevity, damn you, brevity. We do not need hour long podcasts.
Selfie nation. Social media exists because when we use it we “declare” who we are and where we belong. We seek to belong.
Chris was spot-on in all his points. I wish I had the ability to capture it all, but it was just so darned good at some points that I just stopped taking notes without realizing it. I recommend you go get on Chris’ newsletter right now.
What point stuck out to you the most? You can leave a comment by clicking here.