When getting your content out there into the Twittersphere (or any social sphere for that matter), there are a few things you’ll want to take into account to help you get the highest possible exposure. In this post I’m going to give you five tools that will allow you to schedule tweets for highest possible impact.
First things first: Don’t be a stream hog, and no puking.
The first thing you’ll want to take into consideration is that people don’t like a stream hog. This is when you post so much in a short amount of time that your follower’s stream gets filled with only your tweets. My friend Eric Dye calls it “Puking on Twitter“. Posting multiple tweets in succession will dramatically decrease your click-through rate and annoy the heck out of your followers. This is Twitter Commandment number three.
So instead of posting all at once, it’s best to use a scheduling app to space them out throughout the day. You can use many of the Social Media Management tools that I’ve talked about previously to schedule them. Hootsuite and TweetDeck are among the most well-known, and widely used applications. But I’d like to give you a few more incredibly helpful tools that are specific to Twitter. I call them:
Weapons of Mass Production
Buffer is a web app that allows you to add tweets to a queue that will spread your tweets out at a reasonable interval. You can choose to allow Buffer to use it’s default times to post tweets, or you can customize the times yourself.
They also offer full analytics to track how many clicks, retweets, and number of people it potentially reached. There is also an onslaught of ways to use it: browser extensions, bookmarklets, mobile, and more.
For those of you who use Bit.ly you can enter your custom API key and it will automatically shrink URLs using your Bit.ly account.
The user interface is pretty clean and easy to understand in the web app. That is always a plus. Which is why Buffer was my first choice for scheduling tweets. That is, until I found this next site…
Timely is a very simple web app that not only allows you to schedule your posts, but it actually calculates the ideal time to post them! It analyzes your Twitter stream and calculates the time when your tweets will have the highest impact. On top of that, it continuously learns and re-calculates as your followers grow. I love that about Timely!
They also offer full analytics (clicks, retweets, @mentions, reach), and support Bit.ly API key integration. The only drawback is that there are only two ways to use Timely– web app or bookmarklet. Although, I really enjoy the simplicity of the user interface of the web app, I wish there was a bit more versatility…An iPhone app would be awesome!
I prefer Timely over Buffer only because I like that it actually learns as I use it more, however, it is limited in terms of versatility. Which is why it was my scheduler of choice, until I found…
Crowdbooster almost instantly stole me away with it’s feature rich, and well designed product. Like the previous two products it offers scheduling, optimum times to post, analytics, and Bit.ly integration. But on top of everything else, Crowdbooster gives you insights on who your most influential followers are, and actually encourages you to engage with them! Additionally, you can see your follower growth patterns, and manage multiple accounts, including Facebook pages!
The user dashboard has a well designed interface (I am a stickler when it comes to UI design), and it’s very easy to navigate. It takes a bunch of complex data (more than the other two products) and visually simplifies all of it for us normal people.
I was sold just browsing through their introduction, and I haven’t really used anything else since I found them.
All three of the products I’ve mentioned are free and have upgrade options for power users. Any of the three will work well for most users. My pick, however, is definitely Crowdbooster.
Getting good content out there is one thing, but getting it seen is a different story. I’m no mind reader, but I’d be willing to bet that you’d like to get your content seen by as many eyes as possible. To make that happen these tools are a great place to start!
Have you used any scheduling apps to schedule your tweets? How was your experience with them? You can leave a comment by clicking here.