Isn’t Pinterest that social network for mom’s, photographers, and chefs who are looking for recipes? Wrong— Pinterest is actually a goldmine for blogging!
In this post I will take you beyond the stereotype of what Pinterest has become famous for and attempted to show you the possibilities that might be there for you in marketing your blog.
Real Case Study
Before I get to the latest news about pinning blogs and how bloggers need to implement their content on this social network, let me first share with you how Pinterest has already been a success for blogging before the change.
It should be noted that this is not some little statistic that was available elsewhere, but first hand experience through numerous blogs of varying topical themes and a variety of audience sizes or expectations. I have achieved amazing success that was based on networking, intentional content, and an investment in high quality images for my blogs.
Pinterest Has Always Been A Blogging Goldmine
The biggest reason bloggers should be on Pinterest is because of how easily and quickly something can go viral. The majority of activity that happens on Pinterest is repining with only a fraction of content being original and unique content. Thus, a single uploaded image that was creative, compelling, and inspired the viewer to click through could easily generate hundreds or thousands of click-throughs for a single post.
Beyond this, it requires that the blogger improve upon the visual aspects of their blog that can capitalize on this aspect of blogging with Pinterest. This has led to a new level of visual creativity that Google+ and Facebook have needed to play catch up. If you are not doing great visuals with your blog articles, then you are missing out drastically.
Now You Can Pin Your Whole Blog
You could always create a great-featured image that could then be used as the image that you would pin to your Pinterest blog as a work around. The problem was that Pinterest would only show off the image and you had to manually enter the content (or a snippet if it was too long) in the description. This Pinterest update has changed things.
This new type of pin is not directly for images, but for the whole blog article itself. Instead of simply having an image and a description you put in, it will be geared to the viewer seeing an intentionally designed and structured preview of your article. Here is what will be featured on every post:
- The blog article’s title
- The author’s name
- A snippet of the blog article
- The article’s source URL
Now, do not think that this is a copout for not creating great, inspiring images that compel the viewer to click-through, repin, or like the pin because the focus will still be on the image. Instead, you just have a little more incentive to invest in Pinterest. Take the time to create great images that will add to the content you are writing, draw the reader into a deeper story, and be able to stand on its own visually and narratively with Pinterest and other purposes.
Is Pinterest something that you have given your full focus at all? What more would you like to do or see from it? You can leave a comment by clicking here.