In a world where visual appeal is associated with authority and credibility, it never ceases to amaze me how many time I come upon an icontastrophe.
I’ve stated before how important it is to make your social media presence prominent. Your readers, customers, fans and followers need to know that you are active on the social networks they would follow you on. I’ve also made it super easy for you to keep your social icons updated by creating this free icon set.
What kind of impression do you think it makes when you’re using social icons that have been retired? Let me give you a few impressions:
- You’re outdated
- You’re not paying attention
- You’re irrelevant
- You’re not really active on the platform
While this may or may not be true, the impression that it gives of your brand isn’t positive. No matter how awesome you are on those platforms, a savvy user (you know, the influencers you want on your side) will recognize an outdated icon right away.
“Trust increases when we get the details right. Customers judge online credibility by evaluating visual design, copywriting, and interactions. If trust matters to your business, then design details should matter too. Check out the academic literature on the topic of interface design and trust, or look into Stanford’s Web Credibility Project.” – Braden Kowitz
What is an icontastrophe you say? An icontastrophe is when someone is using outdated social icons to promote their social media properties. It’s an icon catastrophe.
Here’s a few examples from real life:
Now, the goal is not to make fun of these people, businesses or brands, but to raise awareness that it’s time for an update.
I know, I know– total first world problem right? Well, honestly, some of these businesses or brands simply don’t know that the icons are outdated, so I believe that together we can poke a bit of fun by using the hashtag #icontastrophe along with a photo of said catastrophe.
So when you’re out, roaming the world and you come upon one of these icontastrophes, snap a shot, crop it so as to not call attention to the brand and post it with the #icontastrophe hashtag.
Most often, it’s the Twitter and Google+ icons that are messing everything up, with the occasional old Stumble Upon icon. So be on the look out for those usual suspects.
So be sure to click here and download my free icon set to make sure you have the most up-to-date social icons on your site. Or if you’re looking for bigger versions, you will want to download my Official Social Media Logos.
And be sure to subscribe to my newsletter so that you will be among the first to know when the set gets updated.
When was the last time you came upon an icontastrophe? You can leave a comment by clicking here!