If you are a WordPress blogger or have a WordPress powered website, Pressgram is the newest tool you need to add to your toolbox. Why? In a few words, content ownership, more content creation, and more page views!
For some of you, that’s enough and you’ll probably just want to jump over and download Pressgram right now. Keep reading though.
Pressgram is a photo publishing iOS app with a focus on content ownership and WordPress. It allows you to take and/or add stylized filters to your photos and then publish them directly to your WordPress powered blog (.com or self-hosted).
So essentially, it’s Instagram without the whole “we own your content and can do whatever we want with it” thing. You own the content and it’s published on your web property. You keep the rights, and you get the page views.
Once you’ve published your photo you can then share it via your social networks and when people click the link to view the photo, instead of going to some other social network, they go to your site instead! Why send them elsewhere to boost someone else’s web property?
“But Dustin, what if I don’t want all the images I post crowding up my blog’s home page?”
I’ve told you before, I don’t like being called “Butt Dustin” so please lets avoid childish jokes, shall we?
Thankfully, John Saddington has already thought about keeping your blog homepage clean and created a Pressgram WordPress plugin that will hide a specific category of posts from your blog’s home page. So all you have to do is create a blog category called “Pressgram” [like I did] and then each time you publish a photo that you don’t want shown on your blog homepage, you can assign it that Pressgram category from within the Pressgram app.
Well gee, that was easy!
Content Creation Benefits
Aside from the obvious benefits of using Pressgram as your go-to photo-sharing app, here are a few other ideas to let marinate inside that content creating mind of yours:
- More frequent content being published on your site is always a good thing.
- More images being published on your site is always a good thing.
- Search engines like both of the above points.
It’s really not rocket science here folks. More published content. More reasons for people to visit your site. More reasons for search engines to index your site. Any questions?
How I’ve Been Using It
Over the last week I’ve been playing with Pressgram, I’ve finally found a workflow that I believe works for me.
I publish the photo via Pressgram, and then it get’s shared automatically to Twitter and Facebook thanks to the Jetpack Publicize feature. I’ll then go and upload the photo to Google+ and write up a post, just as it is on my site. At the bottom of the post, I make sure to add something to this effect:
“Photo taken & edited with +Pressgram then published here: [paste blog url for post]“
This not only allows me to share my photos with my awesome Google+ family, but also allows for me to reap the social signal benefits! When was the last time your website got credited from a post on Instagram? Oh, right– never!
Now don’t get me wrong, I don’t have anything against Instagram (aside from their evil Terms of Service) but it is just not a great social network for bloggers, content marketers or businesses. Period. There’s no ability to link to content outside Instagram and therefore has no real way of measuring return on investment. You just have to put stuff out there and hope people will jump out of the Instagram walled garden and search for you on the internets.
So in this content creator’s opinion, Pressgram is a WordPress blogger’s best tool for photo sharing. Period.
Go download it now, and be sure to find me on there – @dustin.
Have you tried Pressgram yet? Have any questions? You can leave a comment by clicking here.