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Twitter just released its earnings report for Q2 2014. Leading up to this has been a great deal of negative press coverage which made this earnings call all the more important. So how did they do?

Despite all the negative press regarding their corporate diversity problems and all the rumors of stagnant growth, Twitter’s Q2 2014 earnings report turned out to be quite positive.

Here are some highlights according to the official report:

  • Average Monthly Active Users (MAUs) were 271 million as of June 30, 2014, an increase of 24% year-over-year.
  • Mobile MAUs reached 211 million in the second quarter of 2014, an increase of 29% year-over-year, representing 78% of total MAUs.
  • Timeline views reached 173 billion for the second quarter of 2014, an increase of 15% year-over-year.
  • Advertising revenue per thousand timeline views reached $1.60 in the second quarter of 2014, an increase of 100% year-over-year.

twitter q2 2014 earnings infographic

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So although the stock prices haven’t quite reflected it over the past few months, Twitter has seen a strong year in growth. Both users and revenue is on the up.

In the realm of active monthly users, nobody can argue that Twitter is doing quite well and continuing to expand it’s adoption. My guess is that the recent World Cup series played a big role in a strong quarter for Twitter with record breaking amounts of activity during the final game.

Some Personal Thoughts

Twitter needs to continue to innovate rather than try to replicate. What made Twitter such an addictive platform in the beginning was it’s uniqueness– it was a completely different culture (which developed a unique language) and had different goals that its much larger competitor, Facebook.

The recent changes in Twitter’s profile layouts would lead many to believe that they’re mimicking Facebook. There have been many outcries (as there often is with change) about this and I hope that Twitter has heard these outcries because it doesn’t need to be a slightly different Facebook or Google+ or Snapchat. What Twitter needs to be is an innovative and unique platform that excels at simplicity and ease of use.

What do you think? You can leave a comment by clicking here.

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Comments

  1. says

    Dustin –
    Agreed! I’ve been on twitter for a number of years. It was the first sm platform where I
    – made sales
    – found JVs
    – received interview requests
    – even found a roommate for a conference

    I love the simplicity of Twitter. The recent changes seem more copycat to me. Hoping they listen to their users. I don’t want another bloated platform. I want to be able to easily connect. :)

    • says

      Very cool Stephanie! I started my Twitter journey in early 2009 and don’t think I ever drummed up any real social media driven business until g+. I fully a grew that they should keep it simple.

  2. says

    I agree. Twitter should not try to imitate Fb or G+ – because by doing that they would always be one step behind. I am not on Fb, because I don’t like it. But I love Twitter. Because it’s short, fast, simple.

    But: The next earnings report will be difficult for Twitter, I guess. Because the Q2 report only looks so good because of the World Cup (it’s not a guess, but a fact). And now it will be difficult to maintain the success.

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