Cynthia Sanchez is one of the leading Pinterest experts, and one of the coolest gals I met at Social Media Marketing World 2014. Her blog, Oh So Pinteresting is the best place I know of to get great Pinterest tips.
Her session was incredibly helpful and taught me a few things that will really come in handy as I start to put more time into my own Pinterest account.
This is part of my Social Media Marketing World 2014 series. To see all my notes in this series click here.
The Power of Pinterest
Pinterest drives more referral traffic than Twitter, LinkedIn, and Reddit combined. [Don’t know where her study was from.]
75% of traffic to and from Pinterest is mobile.
Pinterest has Google benefits? Pinterest boards (business) tend to rank well in Google search.
How and why do people use Pinterest?
People are there to dream and have aspirations. They’re looking for:
- Stuff I love
- Cool/Crafty stuff
Pinterest is a platform that can deepen engagement by inspiring guests, “from that, sales and traffic will follow.”
Ask yourself: Who am I trying to reach and how can I use Pinterest to serve them?
The best Pinterst accounts are:
Each board needs at least 5 pins.
Products (rich pins) also have the ability to add price info and update pinners when price goes on sale.
Links to credible websites and resources.
[Quotegraphics would be a good idea.]
Relate to your audience in a human way.
Humor– because it doesn’t always need to be serious in business.
Find Pinterest analytics and pay attention to “most recent” to see what people are pinning. Do more of that.
Group boards are a great place to collaborate and support one another. More exposure for everyone!
I learned a few things that I wasn’t aware of before when listening to Cynthia’s talk. For one, I didn’t realize that boards could rank in Google search! I also wasn’t aware of being able to update rich pins and notify people who have pinned it! That’s incredible!
Did anything here stand out to you that you’ll use to grow your Pinterest following? You can leave a comment by clicking here.