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Cynthia Sanchez is one of the leading Pinterest experts, and one of the coolest gals I met at Social Media Marketing World 2014. Her blog, Oh So Pinteresting is the best place I know of to get great Pinterest tips.

Her session was incredibly helpful and taught me a few things that will really come in handy as I start to put more time into my own Pinterest account.

This is part of my Social Media Marketing World 2014 series. To see all my notes in this series click here.

The Power of Pinterest

Pinterest drives more referral traffic than Twitter, LinkedIn, and Reddit combined. [Don’t know where her study was from.]

75% of traffic to and from Pinterest is mobile.

Pinterest has Google benefits? Pinterest boards (business) tend to rank well in Google search.

How and why do people use Pinterest?

People are there to dream and have aspirations. They’re looking for:

  • How-tos
  • Stuff I love
  • Cool/Crafty stuff

Pinterest is a platform that can deepen engagement by inspiring guests, “from that, sales and traffic will follow.”

Ask yourself: Who am I trying to reach and how can I use Pinterest to serve them?

The best Pinterst accounts are:

  • useful
  • inpirational
  • insightful
  • engaging

Each board needs at least 5 pins.

Useful

Products (rich pins) also have the ability to add price info and update pinners when price goes on sale.
lifestyle

Helpful

Links to credible websites and resources.

Inspirational

[Quotegraphics would be a good idea.]

Insightful

Relate to your audience in a human way.

Engaging

Humor– because it doesn’t always need to be serious in business.

Final Tips

Find Pinterest analytics and pay attention to “most recent” to see what people are pinning. Do more of that.

Group boards are a great place to collaborate and support one another. More exposure for everyone!

[My commentary]

I learned a few things that I wasn’t aware of before when listening to Cynthia’s talk. For one, I didn’t realize that boards could rank in Google search! I also wasn’t aware of being able to update rich pins and notify people who have pinned it! That’s incredible!

Did anything here stand out to you that you’ll use to grow your Pinterest following? You can leave a comment by clicking here

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Comments

  1. says

    I would add that people are using Pinterest for food and cooking. Pinterest has recognized this by creating Recipe Rich Pins and creating ways to search with special dietary needs in consideration.

    Pinterest drive 85% of my traffic for my site. Their new guided search will be really awesome for visual people. I have used Pinterest for search since the beginning and use them almost as much as Google now. They are creating an amazing platform.

    • says

      Wow Pepper! That’s crazy– Pinterest is still just barely a fraction of the traffic to my site. Google search and Google+ dominate my referral traffic with Twitter and Facebook after that.

      Needless to say, Pinterest has now gotten my attention. It took me a while though. But when one of my posts got over 900 pins, I realized there might be something to the platform. lol

  2. says

    I also read somewhere that’s it’s great to launch with 10 boards, each with at least 10 pins, so that you look like an established pinner and will get more followers. The best way to do this is to keep your boards secret until you’re ready to go.

    Great tips, thanks for sharing!

    • says

      I think Cynthia actually said something to that effect in her talk. I did take note of her saying each board needs a minimum of 5 pins, but that secret board tip is a great idea!

  3. says

    It’s been only 4 days for me , playing with pinterest and I am already in love with it.Right now, I am pinning all the popular pins to my own Board.

    Is it right ?

    I have got one follower too :)

    Thanks a lot to HER

  4. John Lincoln says

    Pinterest can drive a ton of traffic. Nice post. You can get a lot out of it if you focus.

    • says

      Indeed, Pinterest can be a referral traffic machine! Any platform with a moderately engaged user base can do the same though. It just takes understanding the audience and what compels them.

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