Klout is a company based out of San Francisco, Ca that analyzes, and measures online influence. According to Klout, “influence is the ability to drive people to action.”
Using 35 different variables, Klout analyzes data from a user’s Twitter and (if connected) Facebook, and LinkedIn (just announced) profiles to determine a users score. Scores range from 1 (lowest) to 100 (highest). In addition to the overall score, Klout also determines True Reach, Amplification Probability, and Network Score.
“The final Klout Score is a representation of how successful a person is at engaging their audience and how big of an impact their messages have on people.” (Read more on their blog.)
It basically comes down to ENGAGEMENT. How well you interact, engage and connect with your audience is the key factor in calculating your Klout score. This is a good point of reference for anyone looking to be effective in the online social sphere.
For me, the end goal is not to get a high score, but to increase my influence, and the impact of the message I am communicating. The number is just one means of gauging how well I am doing. It measures real data, and gives insight on what is working vs. what is not.
Beyond the obvious benefits of being able to analyze your influence, Klout has also partnered with some MAJOR companies to create Klout Perks (worth looking into). Essentially it is a rewards program for those who are Social Media Rockstars.
They have also just rolled out a new program called “+K”, where you have an allotted amount of “+K’s” to give (5 per day) to those people who have influenced you in a certain topic. Go try it out! (You can start by giving me a +K on ‘social media’… that would be awfully nice of you!)
How do you measure your success in the realm of social media? You can leave a comment by clicking here.