Yesterday I had the privledge of being published on one of the largest professional blogging sites on the internet, Problogger. They reached out to their audience asking if anyone felt they had something to say about growing a readership. So I figured I had a couple things to say in that area.
What I ended up writing were the things I’ve learned over the years of succeeding and epically failing. There’s been quite a few lessons on both ends of the spectrum and I’ve summed them all up into Five Crucial Elements to Growing Readership.
The five elements I disucss in the full article are:
- Give the reader a beautiful experience
- Write for people (not robots)
- Engaging (actionable) content
- Compelling (sharable) content
- The right distribution channels
I also added a final thought at the end of the post that I believe is something that should be a given, but just had to say:
Above all else, be true to yourself. Don’t be someone or something you’re not. Be uniquely you because that is your secret sauce.
Nobody else has the perspective, experiences, and thought process as you in the same combination of skills, knowledge and insight. The more true you can be to yourself, the better you can relate to your ideal audience.
Regarding the first element I mentioned, I’ve actually written a pretty extensive post about Creating A Stunning Reading Experience that you may want to brush up on.
Having said that, I realized that there are at least four other things I want to take a deeper dive into now. I’d love to know if any of the other points are something you’d like to see me write about.
I would also love to hear your thoughts on the piece as a whole. What parts connected with you most? What would you add? What part is so good it makes you want to slap yo mamma? (Please don’t slap your mamma— it’s almost mother’s day for crying out loud!)