Since writing this post new stats have been released, find them here.
The Google+ Ghost Town talk is finally beginning to come to a screeching halt thanks to a new report by Global Web Index. The numbers gathered now show that Google+ has surpassed Twitter in active users and is second only to Facebook.
From now on, whenever somebody even hints at Google+ being a failure all you can do is tilt your head slightly and look at them funny.
This quick graphic I created only shows the numbers for Facebook, Google+, and Twitter, although Technically YouTube was considered #3 and Twitter came in at #4 by the numbers. Although it is good to note that Twitter is actually the fastest growing of them all, with 40% growth in the last quarter.
As advertisers, businesses and brands continue to see a decline in the effectiveness of their Facebook efforts, Google+ continues to gain ground with it’s innovative features. Users are just becoming numb to the same old stuff on Facebook. It’s no surprise– when things aren’t evolving, they are inevitably going to lose their effectiveness.
If anyone has yet to see the value in Google+ as a platform to build an audience for their business or brand, they seriously need to re-think some things. There are plenty of businesses and brands using the platform to their advantage with great results! It’s still relatively new though and for that reason the opportunity to capitalize will never be better.
In the social media game, the early adopters see the greatest return. Don’t wait until the masses have already bought in and the market is saturated– go in now and be an innovator.
And if you’re a blogger– you have all the more reason to jump on Google+ immediately! The SEO benefits, though still a bit ambiguous, are no joke. Not to mention the ability to network through Communities of other bloggers who are actively sharing helpful tips and even forming blogging armies to help one another succeed.
Bottom line, this infographic I created is coming true– maybe even sooner than I thought!
Have you been seeing some benefits to Google+? Or are you still not taking it seriously? Feel free to add to the conversation– you can leave a comment by clicking here.