Creating a blog is not difficult. Putting together a design or paying for someone to make it for you is a short-term problem. Marketing your articles on social media can seem like a chore but requires commitment. None of this is necessarily hard work.
The hope is that you are constantly thinking about your blog. Creating content may be the most difficult part about the blogging process, so you need to figure out how to keep the funnel of great content flowing from your fingertips and onto your blog.
What do you do when your creative writing begins to run dry?
Sure, the first few weeks or couple of months might have been fairly easy, but that was the foundation for starting your blog. But what do you do when that initial content has already been written? The first posts are important, but you need to continue creating content. Not just any content; create better content.
We have a few ideas to help you continue to create better content and refine it over time. Before that, what I do want to emphasize not settling for just posting content, but pushing for high quality content. This list is a starting point.
4 Avenues To Keep Posting
Be Reading More Than You Are Writing
People always tell you to be reading the best of the best, but what I want to challenge you to do is read 5-10x more content than you are writing. In any given month, I could be writing 100-200 articles for a variety of websites. If I follow my rule (and I do), I’m taking in 500-1,000 articles a month as fuel for better writing. Make it your practice to always be adding to your RSS feed, Twitter list, or Google+ “must read” circle.
Dialogue With Those You Respect In Your Field
With the vitality of Google+ Hangouts, your excuses to not communicate with experts in your field are gone. Whether you are writing about photography, programming, or leadership, you can create a hangout of nine others that would love to talk with that person and have an amazing hour-long dialogue. Challenge them with questions, bring up great case studies, and then take that content back to your blog to share with your readers.
Do Your Own Research and Surveys
Take a tip from Dustin with his The Anatomy of a Perfect Google+ Post that looked into what Google+ could and could not do with +1s, reshares, and comments. There was no research out there on this, so he did his own research experiments and made himself the expert. Even if there is research out there, do your own surveys to back them up or take a twist on it to explore new ventures.
Repurpose Your Old Content In New Mediums
The content that you have already written is not old and gone. It can be repurposed to extend what you have already done, but by no means are we saying that you should go the easy way and simply repost your old stuff. Mix it up and change the medium. If you posted a written article, make a video blog post out of it. Another option may be to do some further research and put together a high-class infographic.
Blogging may be the best place to have your voice stand out from the crowd, but without consistent content that wow’s the socks off of people, it’s not worth it. Take care of your readers and give them only the best.
What techniques do you have to create the best content for your blog?
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